Amazon Marketing Services

Amazon is its own ecosystem. The general guidelines of search engine optimization still roughly apply. To drive scalable growth on Amazon, though, we at DOM have identified particular SEO activities that move the needle, and we’ve seen some that unexpectedly don’t produce results.  

SEO for Amazon centers on visibility. When marketing on Amazon, appearing at the top of search results makes a tremendous difference in sales. Appearing above the fold, just as on the internet in general, matters a great deal. However, backlinks and meta descriptions provide less value on Amazon from what the SEO professionals at DOM have seen. 

Amazon Product Titles, Photos & Keywords

The words that you select for the product title field are probably the single most impactful lever you have to pull with Amazon marketing.

An Amazon product title should be clear, descriptive, and include primary keywords, and communicate the product’s value if possible. Think about how you would search for the product yourself; that’s a great place to start in generating product titles that will catch the attention of searchers. 

A high-quality photo is essential to presenting a professional appearance and enticing people to click. A blurry photo (or worse a non-existent one) is a sure way to have potential clients scroll past your Amazon listing. 

Learn why image alt text still matters. 

The keywords you run on are perhaps the most important non-user-facing element of marketing on Amazon. Keywords are what helps you narrow down the reach and spend of your ads to connect with people who are ready to buy, rather than merely spraying ads haphazardly and hoping for the best while your budget is quickly exhausted. 

Direct Online Marketing is staffed with Amazon Marketing Strategists who conduct thorough keyword research. We conduct live searches to understand user sentiment around your product. This analysis also surfaces competitor insights that inform our Amazon marketing strategy. Further, we consult traffic metrics to get a better picture of what people are actually searching for and to understand expected costs per clicks. With this information in hand, DOM can craft an Amazon marketing strategy that is targeted to keywords with high-traffic, moderate competition, and optimal CPCs that align with your budget and business objectives.

Direct Online Marketing is equipped to optimize your Amazon Standard Identification Numbers (ASIN) for search engines. 

We have helped numerous companies find or create ASINs for their products, and implement SEO best practices on the broader Amazon product information for your items, of which the ASIN is an essential part. 

Amazon ASIN optimization protects your brand and helps you navigate various Amazon regulations, which, if you run afoul of them, may result in fees from Amazon for mis-labeled products or even Amazon restricting your ability to sell altogether. 

The first decision you have to make is whether to use an existing ASIN or to create a new ASIN. Amazon aims to provide an intuitive search experience in their online marketplace in part by maintaining clear organization of ASINs. This means that if you are looking to sell a kind of product that is already being sold on Amazon, you should find the existing ASIN and apply it to your product information section. On the other hand, if you are bringing a novel product to the market, you should apply for a new ASIN to delineate your product from others in the Amazon store.

The Amazon ASIN marketing team at DOM has driven the best results on Amazon for clients who have a robust ASIN strategy in place. Amazon gives advertisers the ability to create richer product descriptions when they practice good ASIN hygiene. ASINs are key to Amazon product optimization and generating scalable growth.