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Paid Search Advertising & Digital Advertising Services

Missing your goals? Our PPC company can help you stop spending on inferior results. There are no shortcuts to driving success with pay per click advertising, and our paid search advertising agency can help you grow with confidence.

As a paid search marketing agency that is also a Premier-level Google Partner, we’ve done the work to achieve recognition for excellence by Google itself, and we’re ready to put that experience to work for you. Our PPC company never takes a percentage of your ad spend, helping us stay aligned with your goals without exceeding your budget.

We’ve done PPC campaign management for 18 years, with results that speak for themselves. Ready to start growing?

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How A PPC Ads Company Can Help Your Business

Whether you are looking for a paid search advertising agency that does Google Ads campaign management local to you (we’re headquartered in the Greater Pittsburgh area) – or you are located anywhere around the globe – we believe your PPC campaigns can work harder for you. From local PPC (aka Paid Search Ads) to international PPC campaign management, we’ve helped to advertise for businesses in a wide variety of industries, understanding our Google Ads clients’ customers and writing paid search ads that resonate.

Since 2006, our PPC ads management company has helped companies grow confidently online by improving their digital advertising results.

Looking for a boost in revenue? Need an increase in MQLs and opportunities for your sales team from paid search advertising and PPC ads?

We hear you. We also believe your monthly PPC ad spend can be better used.

If you are using any of the following pay-per-click advertising campaign types in search engines to get your products and services out to the market, we’d love to provide you with a PPC campaign management experience unrivaled in the industry.

PPC Advertising Services We Offer

  • Google Ads Management & Paid Search Agency Services
  • Microsoft Ad Center & Bing Ads Management Services
  • Google Shopping Campaigns (formerly called PLAs) & Google Shopping Ads Management
  • Retargeting campaigns (using the Google Display Network) for PPC Advertising
  • YouTube Ads Management Including YouTube Video Advertising Management Agency Services



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What Can You Expect From Your Free PPC Advertising Services Audit?

Our paid search marketing agency uses a detailed, no-pressure, 7-step process for determining if we’re the right PPC ads management company to manage your paid search campaigns for you… and vice versa!

We also provide customized, detailed digital advertising audits to help you understand what potential your business has for growth through the entire playbook of pay per click strategies.

When you request a free PPC advertising agency audit from us, you can expect: 

  • Review of your active Google Ads campaigns by a certified digital advertising strategist
  • Analysis of your current pay per click ads traffic volume and what opportunities exist
  • Actionable feedback on performance issues holding your campaigns back
  • Competitor review to see how you stack up against them
  • Identification of growth opportunities to improve in 5 key areas
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Paid Search & Pay Per Click Agency Clients Who Trust Us

We Live And Breathe Digital Marketing

“It’s the best of both worlds in that we’re getting boutique customer service while also getting the experience of a team that’s been doing this since 2006.”

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PPC For An Electrical Supply Company

“Direct Online Marketing has been a huge asset in helping our business increase our marketing presence on Google and Bing. They work intimately with our team to develop new advertising strategies and market reach. I would highly recommend using their services if you’re looking to focus and expand your company’s PPC and SEO efforts.”

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We’re A Top 3% Premier Google Partner

We are highly accredited across all major platforms, but one of the accomplishments our PPC company is proudest to acknowledge is our standing as one of the Top 3% Google Partner Agency members in their managed agency program.

When you work with our paid search ads agency on PPC campaigns in Google Ads, you also get access to a responsive PPC team at Google that wants to see your campaigns succeed. We also receive numerous benefits from our top-tier Premier-level Google Partner status that can be applied directly to your paid search ads account.

There are plenty of Google Partners around the globe. But companies like yours stick with our paid search agency every month because they want to grow their company with the confidence that comes from having expert-level Google Ads professionals watching their paid search campaigns daily.

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A PPC Advertising Agency Near You

Whether you’re located in Pittsburgh or Phoenix, New York or Nashville – if you need paid search advertising services from a PPC agency that gets results, Direct Online Marketing is the right paid search agency for you. DOM’s blend of local insight and worldwide expertise allows us to do paid search advertising that is innovative and effective, whether you’re focusing on boosting your visibility locally or expanding your reach globally.

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Our PPC Process

Whether you’re struggling to get the results you need from your Microsoft and Google Ads campaigns, or if you’re relatively new to the search engine marketing scene, you’ve come to the right paid search advertising agency. Our proven PPC ads process with search campaigns on all of the relevant platforms, plus our consistent execution, can help your business grow. Discover the 9 factors that influence our PPC ad campaign management services and see what sets DOM apart as a paid search ads agency from our competitors.

During discovery, our Pittsburgh pay per click advertising team seeks to gain a clear understanding of your business, your industry, your target customers, and your competitors. In this first phase, our Google Ads management team will define deliverables and align with you on campaign goals and expectations.

To hold ourselves accountable, we continually build and refine strategic PPC advertising plans to make sure things don’t fall through the cracks for all of our Google Ads agency clients. Because we never let anything run on auto-pilot, our planning includes regular testing.

With a strategy now in place, our PPC company evaluates how to best optimize the current campaign structure for quick wins, so you don’t have any downtime. During the management of the now-optimized existing structure, we’ll work on building out campaigns for best performance, keeping in mind historical Quality Score factors.

Keywords are a fundamental component of any pay per click campaign. Our paid search advertising agency segments keywords thematically to tailor ads and landing page experiences. Management goes beyond the initial research, requiring constant search query analysis for the creation of new keywords, ad groups, and negative keywords. The result is a lean account focused on the best producing keywords.

Our paid search agency writes copy that doesn’t just sell—you can trust us to make your brand look good. Our copywriters have years of experience writing specifically for search engines. We’re never satisfied with OK, which is why we’re always testing new paid search ad copy to see what resonates best with your target audience.

By leveraging available data, we adjust bids, budgets, and even ad copy to make pay per click a genuinely one-to-one experience. Through audience creation and management, our paid search agency goes beyond just keywords to maximize the return on investment of your ad dollars.

If you couldn’t tell, we are not fans of passively letting paid search advertising campaigns run. No matter how well a paid search ads campaign is doing, our PPC company constantly checks in to understand how we can make your paid search advertising dollars work harder for you. A campaign not watched closely will waste your money, sometimes drastically. Ask our Google Partner pay-per-click advertising team about “DOHA.”

Our paid search advertising agency provides PPC ads data and insights on a weekly basis with full transparency. When things are going well, we’ll share why. When paid search advertising performance is down, we don’t sugarcoat the news and provide recommendations on how to right the ship. Your dedicated Google ads account manager will discuss findings with you on set calls weekly with our paid search agency experts, or at an interval of your choice, looping in other PPC advertising team members and paid search analysts as helpful to the conversation.

We are experts in pay per click management. As such, our PPC company offers additional related services, depending on what your account needs. These services include the following and more:
  • Shopping campaigns (formerly called PLAs)
  • Landing page creation
  • Retargeting campaigns
  • Video campaigns
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PPC Ads Management Services FAQs

Absolutely! The reason $92.4 billion was spent on paid search in 2017 worldwide is that advertisers can measure their gains and have seen the positive returns. Although there’s no guarantee that it will work for you, as PPC isn’t right for every organization. If you are one of the millions of businesses where PPC is effective, though, be aware there’s no magic bullet or secret trick to making it work. PPC campaign management is crucial to success, both short and long-term.

One of the reasons Google Ads (originally known as AdWords) became so popular was that anyone – any agency, business, or person – could sign up for an account. Running PPC campaigns effectively was another matter, so Google started offering certifications to individuals and agencies. Today agencies can get certified as Google Partners, which sounds great, but thousands exist, so the quality varies. The next tier is Premier Google Partners. Agencies have to meet more requirements to earn this recognition. Beyond even this level, Google selects about 200 of the best agencies (like your friends at DOM, a Google Partner pay-per-click agency) into its Managed Agency Program. So what does that mean for you? Among other benefits:
  • You get access to special beta programs before they’re released to the public (and your competition).
  • Agencies receive additional personalized support for strategy and troubleshooting.
  • Google provides special, in-depth product training to agency reps to improve their skills and platform knowledge.

Sometimes you know exactly what you want to spend on pay per click advertising and all your other marketing channels. Other times, you may feel a little lost, whether you have or have not run PPC campaigns previously.

If you have run Google Ads or other PPC campaigns in the past and have good data, determine the number of leads and / or sales you want and back out the math based on prior cost-per-conversion and other key metrics.

If you haven’t run a campaign before or don’t have data you believe in, you can still use a similar process. Create low, high, and middle ranges for key metrics like cost-per-click, conversion rate, daily budget, and (if doing lead campaigns) offline sales conversion rate. Employ some rough math to create several ranges for cost-per-sale, put in the number of sales desired, and factor in your risk tolerance and profit margin.

If you haven’t worked through this process before, working with a PPC company experienced in Google Ads campaign management is your best bet to help you develop your forecasts.

No. As much as we’d like to, we can’t and won’t guarantee results. There are too many variables at play, including ones out of our control (like if you have a web developer who changes jobs in the middle of a campaign setup). Sometimes things just don’t work out for whatever reason. Having written that, we’ve been running search ads campaigns successfully for many years and have developed a good eye for where we can drive success. And if we don’t think our chances are strong, we’ll tell you we shouldn’t work together. We aim to provide the optimal PPC campaign management experience, and if that involves giving you the hard truth upfront, it’s our preference that we do so.

Bottom line: never trust any Microsoft and Google Ads campaign management agency that guarantees results. Run far, far away.

Google has been the dominant player since shortly after it burst on the scene in 2000. For most countries you target, start with Google Ads. If you’re looking at grabbing more market share, especially in North America, you definitely want to use Microsoft Ads and may even want to try Yahoo! For all but a handful of countries, Google is #1. Those exceptions include:
  • China (Baidu, Shenma, 360)
  • South Korea (Naver, Daum)
  • Russia (Yandex)
  • Japan (Yahoo! Japan)

Although Microsoft (formerly Bing Ads) doesn’t have the reach that Google does, we still use Microsoft Ads for most of our clients targeting the U.S. and Canada. It performs better in some industries than others, so it’s important to check conversion rates.

Often our clients will see less competition and lower costs-per-click, though it tends to be for a smaller audience. And for those advertisers who believe their prospects don’t use Bing, keep in mind that Microsoft Ads serves ads on other search engines and partners like Yahoo! and DuckDuckGo, giving you a spread of opportunities that Google can't provide.

Yes! The good news is that in all but a handful of countries around the world, Google is the #1 player. For the most part, the fundamentals for pay per click remain the same in foreign markets. Just be sure to follow exporting best practices.

Your success will be improved by understanding individual cultures, using localized translations, and knowing your competition.

If you are interested in targeting countries where Google isn’t the top search engine and you can legally export to those places—China, South Korea, Russia, Japan, and Taiwan—, you can still mostly get some coverage through Google. Just note that China remains the one exception (although that may be changing soon).

If these non-China markets are key to your business, you’ll want to advertise on top platforms like Naver, Yandex, and Yahoo! Japan. And if you’re exploring China, you’ll need a presence on top engines like Baidu, Shenma, and 360.