All ServicesDigital Marketing & Branding Services
Carve Your Niche in the Digital World
Your brand should tell a story. A story that connects, resonates, and ultimately sticks with your audience.
Are you having trouble standing out in a wash of similar companies? Do you feel your vision isn’t well portrayed in your current branding?
If these questions keep you up at night, the branding services provided by Direct Online Marketing can help you quash these concerns.
Crafting the story behind your brand takes more than just flashy logos or catchy slogans. It requires thoughtful strategy, creative execution, and a deep understanding of your audience's needs. Plus you must integrate your creative vision with SEO best practices so that you show up on searchers for your products and services. (There’s little use in having a striking logo if people can’t find you online.)
At DOM we take companies beyond mere brand recognition. We work with our clients to build a cohesive identity across their website, print materials, social media presence, paid ads, blog content—even sales collateral.
Want to stay in the minds of your potential clients long after they've closed their browsers? Let’s talk.
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Digital Marketing & Branding Services
Logo & Design: Visual and Messaging Tone
A logo is a rich graphic. It’s a focal point that can evoke your passion for excellence and let people quickly know what you’re all about.
The branding services for business that our digital marketing company provides aim to help you establish a consistent visual and messaging style.
- Do you seek to be authoritative and formal?
- Does your brand poke fun at convention to entice your audience?
- Might an emotional appeal stand out amongst statistic-heavy competitors?
- Are you in a specialist industry that responds best to technical terms?
- Looking to coolly demonstrate your expertise and cut through sensational claims?
These are the kinds of questions that DOM’s creative team will broach with you.
We will dig in to get a ground-level understanding of your style, as well as of your unique value proposition as a business. By learning what you do best and hearing how you’d like to be perceived in the marketplace, our designers can ideate graphic design concepts and messaging approaches.
Rebranding Guide: How to Navigate the Rebranding Process
Designed To Be Online: Integrating Branding with SEO
Direct Online Marketing offers digital branding services. That’s both digital and branding. These two words represent oft-separate worlds in advertising and marketing.
It’s crucial to integrate the two for success online, however. Your striking graphics and focused messages go miles further when folded into a sophisticated strategy to optimize these brand elements for search engines.
SEO bolsters your brand through time-tested best practices. Putting alt text on logos and images. Writing keyword-focused content. Optimizing headers to be easily skimmed. Updating new visual elements across registry sites like Google Business Profile. Applying schema mark-up on the backend of your site.
These SEO tactics ensure that all your hard work perfecting the appearance and tone of your brand is actually visible and audible to search engines. That way when people search, they will be presented with your content just as you intended it to be displayed.
Spread the Word: Amplify Your Brand
You’ve dived into the psychology of colors and shapes to create a logo that communicates who you are. You’ve established your core messages and the tone you wish to convey. You’ve embedded your brand within SEO best practices. Then it’s time to push your brand to relevant corners of the internet with PPC advertising, social media, and email campaigns.
Our internet marketing agency is equipped to provide the full array of digital marketing and branding services.
We can help you reach prospective clients on Google, Facebook, Bing, Instagram, Amazon, and more. Navigating these platforms deftly requires years of exposure to grasp and continual engagement to stay on top of changes. When you partner with Direct Online Marketing for business branding services, we take care of the grunt work. We apply your graphic design and messaging standards across each platform, resulting in a consistent brand presence.
DOM has helped hundreds of companies expand their online footprint through potent paid advertising, social media campaigns, and email outreach.
Companies Who Partner With Us
The Smartest Digital Agency I’ve Encountered
“With DOM’s help, our organic traffic is steadily increasing and we have more first page SERP results than ever.”
Suzanne Ryan
SaaS Marketing Leader
Staying Ahead Of Industry Trends
“DOM has been very knowledgeable about what boosts our account specifically, but also forthcoming with digital marketing advice in general.”
David Phillips
Marketing Manager
DOM, Distinguished Among Marketing & Branding Agencies
A reliable partner branding and marketing is hard to find for many companies. They struggle because some agencies either lack the tools and experience to deliver real results or make big promises they can’t keep. Sadly, many agencies leave their clients with a measly return on the money they’ve invested, often because of over-promising and under-delivering.
Your digital branding campaigns will be managed by a team that’s both seasoned and committed at DOM. You’ll have a Strategist, Client Success Manager, Analyst, Content Specialist, plus a mix of Developers, Designers, and Account Managers—each chosen to suit your specific needs.
Here’s why businesses choose our branding services:
- Month-to-month commitments
- Early access to Google betas
- Pricing not pegged to ad spend
- Transparent communication
- Comprehensive account management
- Single point of contact
- Proactive iterating and testing
- Data-driven reporting and analysis
Why Partner with a Semrush Certified Agency
Direct Online Marketing has been recognized by Semrush (an industry-leading SEO analytics platform) for our demonstrated mastery of SEO best practices. Semrush has conferred upon DOM the status of certified agency partner.
This status means that we provide exceptional SEO-informed services for our clients. Our relationship with Semrush gives us access to traffic and ranking data across the internet, with the ability to zero in on geographic regions to understand the digital marketing and branding landscape.
DOM’s branding services bring you Semrush internet marketing tools unavailable to other agencies:
- Site audits
- Competitor analysis
- Keyword gaps
- Domain authority scores
- Backlink maps
- Competitor ad previews
- Traffic trends
- SERP rankings
- Position tracking of keywords & pages
Selecting a Semrush Certified Agency Partner gives you the peace of mind that your digital marketing and branding efforts are managed by knowledgeable professionals equipped with advanced tools and the latest web stats—both crucial for achieving your digital marketing goals.
Digital Marketing & Branding FAQs
Creating a striking corporate identity is daunting. Putting it out into the world is no simple task. There are myriad decisions to make: logos, typefaces, color schemes, messaging tone, just for a start.
People typically think of branding in terms of a single logo or tagline. These are elements of any robust brand. But they are not the only ones, and they lie downstream of the ideation of a business's core principles.
A distinct corporate identity must begin with thorough discussion and commitment to a way of doing business, to a way of treating clients and teammates.
Getting those ducks in a row makes the work of translating your identity into print & digital, image & word so much easier.
Direct Online Marketing can help you put your brand out into the world with digital marketing and branding services.
Our internet marketing company specializes in crafting branding solutions tailored to the particular challenges of your industry. One-size-fits-all digital campaigns have no place at DOM. It’s not good branding. It’s not good business.
We're here to help you achieve your goals, whether it's expanding your reach, boosting conversions, or streamlining your digital operations. Our team has a proven track record of success, recognized by industry leaders like Clutch, G2, Google, HubSpot, and SEMRush.
We offer flexible month-to-month contracts, so you can see the results for yourself before committing to a long-term partnership.
A digital branding agency communicates a brand’s identity and message effectively across online platforms. This includes services like logo design, marketing collateral, and web design, all tailored to ensure that the brand stands out and engages its audience. The agency works on shaping the overall visual strategy to maintain consistency and professionalism in all digital touchpoints, helping the brand achieve recognition and trust.
Digital branding services cover these areas:
- Brand strategy development
- Visual design
- Content marketing
- Search engine optimization (SEO)
- Social media marketing
When you partner with us for your digital marketing and branding campaigns, we make it our priority to understand your unique challenges and goals.
We learn about your target audience and tailor our approach to effectively communicate with them. Our expertise in branding, design, and digital marketing is marshaled so that your message resonates with your ideal customers.
Whether you're a B2B or B2C business, we help you create a compelling customer journey that starts with a strong first impression with your brand and leads to conversions. We provide branding strategy, digital marketing campaigns, website design and development, and more.
Our expert creative team crafts customer experience that attracts new leads and drives sales. We leverage our skills in web design and development, including Shopify expertise, to optimize websites to reflect your brand and convert visitors into customers.
A considered investment in graphic design can be a boon to your brand, helping you stand out from the competition. Think about being a potential client. Are you going to work with the company with a professional, well-laid-out brochure? Or the one that used a Microsoft Word document with low-res images taken from the web?
These considerations have direct parallels in the digital space. Are you more likely to buy from a website with intuitive menus and an easy-to-navigate checkout process? Graphic design isn’t just shiny colors and cool dropdown menus. It’s core to user experience and therefore core to your success.