Could you be driving more sales through your Instagram? Having trouble moving people down the funnel from social interaction to business transaction?
Direct Online Marketing can help you make your Instagram into a revenue stream.
Instagram has developed from being primarily a photo-sharing app to a sophisticated eCommerce marketplace with brands vying for user attention. The platform welcomes over one billion (1,000,000,000) monthly active users.
Our Instagram growth services can help you reach the portion of those people who are in the market for your products.
Get a Free Instagram AuditTurning your Instagram into a demand-gen engine isn’t as simple as posting pretty pictures. It requires crafting content that speaks to your target audience and guides them to take action.
To grow your following, you must put out intriguing content with a clear CTA asking people to subscribe.
The Instagram marketing professionals at DOM will develop content strategy to guide the creation of posts, stories, and reels.
We believe in a mix of regular posting and capitalizing on occasional trends. That is, you should post on a consistent schedule about the core features of your brand, and you should jump on the latest trending topics to show how your brand is relevant to the conversation.
Our approach combines spontaneity with reliability to keep your audience engaged while enticing new people to follow you.
Reels are a key format to grow your Instagram from a traffic powerhouse to a lead-generation machine.
The judicious use of visuals, captions, and hashtags can make your reels more than entertaining. You can demonstrate your business’s unique value proposition and offer people a simple way to convert in a fluid digital format.
Our Instagram content team can help you create reels that are optimized for user engagement. Catchy and compelling—that’s the sweet spot we’re practiced at hitting. Let us develop a calendar of reels to release on a regular basis that will entertain your audience while subtly prompting them to convert.
We are a standout provider of digital marketing services. Over the years, we’ve worked with hundreds of companies, helping them boost their online presence and bring in better website traffic—always with the aim of generating more sales.
At DOM, we’re all about becoming an extra arm for your marketing team. We take time to really get what makes your business unique, then we use digital marketing strategies to help you hit your goals.
We enter into monthly agreements for service with our clients. That is, we don’t require the 6-month (or even yearlong) contracts that are common in the digital marketing industry. Instead, we prove our worth every month … or you walk.
DOM’s NPS of 82 says a lot—especially when you compare it to the industry average of 53 for digital marketing agencies. This score shows that our clients are way more likely to recommend us to their colleagues than they would other agencies.
NPS is pretty much the top-tier metric for measuring customer satisfaction and loyalty, with scores ranging from -100 to +100. The closer you get to 100, the better.
DOM’s score means our clients are 54.7% more likely to refer us than the average agency’s clients are.
“The relationship is productive, fun, friendly and 100% free of blue smoke and trick mirrors. Refreshing, really.”
“My company has been working with Direct Online Marketing for over 7 years. They have been instrumental in the growth of our eCommerce business into over 100 countries worldwide.”
Instagram is its own little world. The rhythms of its users and the eccentricities of content creators can baffle the uninitiated. At the end of the day, though, Instagram does play by the rules of the internet at large.
That means we can apply SEO principles and greatly increase the chances of driving user action.
At DOM, we’ve been optimizing for search engines since 2006. We take that hard-won knowledge and apply it to your social media platforms. We help you drive scalable growth.
Our Instagram SEO services involve optimizing your profile and posts for maximum reach to your target audience. This means performing keyword research and placing those terms in post captions, content, hashtags, and your profile itself. Images also benefit from SEO best practices. Alt image text is an effective way to signal to the Instagram search algorithm what your content is about. You can also insert localized terms to drive people to your brick-and-mortar locations.
Our SEO specialists are practiced at Instagram account optimization. Start growing confidently online with us today.
Looking to capture attention and drive real engagement on Instagram? DOM’s Instagram ads management service gives you ads that look great, backed by a targeted strategy to grow brand awareness, boost engagement, and increase conversions.
We start by learning about your brand and goals in order to create a customized Instagram ad strategy that speaks directly to your audience. Our team designs striking ads that conform to Instagram’s technical requirements, while maintaining an eye-catching appeal that encourages interaction.
Our Instagram ads reach the people who matter most to your business. Demographics, interests, and behaviors that align with your ideal customer are targeted.
Once your ads are live, we monitor the KPIs that you care about (not just a set of industry standbys). As data comes in, we iterate and test further image and copy designs to see what drives better results. This A/B testing is at the core of how we drive success for our clients through Instagram ads.
We look for opportunities to expand your presence on Instagram through various ad formats — stories, videos, carousels — and we assess whether expanding over to Facebook makes sense. The two platforms can work in synchrony to boost engagement when the offer and audience are right.
Sell more on Instagram with ads management from Direct Online Marketing.
Since we kicked things off in 2006, DOM has been all about helping businesses grow through smart, data-driven digital marketing. We don’t just crank out campaigns. We bring a clear and steady approach that’s rooted in transparency. Oh, and when it comes to keeping you in the loop? We won’t be out-communicated.
We strive to deliver the DOM Difference every day for our clients. Our success has been recognized by the Inc. 5000 and through our 4.9+ star average in client reviews.
We’ve earned a spot on the Inc. 5000 list multiple times. This means that DOM is one of the fastest-growing private companies in the U.S. based on revenue growth rate. We work hard to drive business to our clients, and we’ve been fortunate to grow as a company by adding complementary service lines and outstanding team members.
At DOM, we’re humbled by the great reviews our clients give us. We have a 4.9+ star average across reviews from throughout the web. Look us up on G2, Clutch, and Google to see what people are saying. We continually work to live up to the satisfaction that our clients have expressed.
Engage with your audience and use hashtags judiciously.
The whole “post and ghost” strategy won’t get you anywhere. Spend some time replying to comments, liking posts in your niche, and connecting with people in your community. Instagram’s algorithm loves engagement. Building relationships will boost your visibility.
Hashtags are the lifeblood of discoverability on Instagram. You can use up to 30 hashtags per post. Don’t just tack on every one you can think of, though. Try to focus on a mix of broad and niche hashtags. Using a specific branded hashtag that’s unique to you can also help build a community around your content.
Our discovery process kicks off with a deep dive into your current marketing channels and strategies — focusing on Instagram but also understanding the full ecosystem of your efforts. First, we get a clear picture of what’s already in place on your end, then we dig in with a full audit to spot the strengths and weak points in your approach. It’s all about figuring out what’s working, what could use some help, and what’s missing.
Next, we take a close look at your competitors to understand what you’re up against in your industry. We pull in every piece of data we can—both from your end and our own sources.
We also make a priority of getting to know your customers. By learning what clicks with them, we can help you strengthen that connection between your business and your audience.
At DOM, your ad budget is treated like the investment it is. We focus on maximizing your ROI by optimizing every dollar spent to increase clicks, engagement, and ultimately sales. This commitment to budget efficiency means you’re likely to see strong returns on what you put into your Instagram marketing.
Plus we employ a data-driven approach. Analytics, audience insights, and industry trends are continually evaluated for opportunities to improve your Instagram presence. This helps your ads reach the right people with buying intent.