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Boost Your Website’s Performance with Technical SEO
Think of technical SEO as the backbone of your website’s search engine optimization. You’re changing the infrastructure of your site to ensure search engines can crawl, index, and rank it efficiently. This includes everything from site speed and mobile-friendliness to secure connections and structured data.
Is schema markup applied to the pages of your site? Do your meta descriptions and meta tags fall within prescribed character limits? Have you implemented a site map that helps search engines like Google understand your site and serve it in search results?
Direct Online Marketing can answer these questions for you with our Technical SEO services.
Our internet marketing agency’s technical SEO experts have been increasing page rankings for our clients going back to 2006. DOM is a Semrush certified agency. For you this means you know you’re working with a team that has been recognized by an industry-leading SEO services provider.
Our dozens of 5-star reviews on Clutch, G2, and Google demonstrate our track record of delivering client satisfaction through tangible results.
To get a sense for how DOM can improve your presence online, we recommend you start by letting us take a look at your website.
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How DOM Approaches Technical SEO
We began providing technical search engine optimization services in 2006, when our internet marketing company was founded. From the start we’ve been dedicated to providing exemplary technical SEO services that help grow your online presence. Each engagement starts for us by digging in and learning our client’s business goals. We want to understand the unique value proposition that our partners provide so that we can implement technical SEO that supports that proposition.
Our FREE Technical SEO Audit is designed to be the first step in DOM’s process of evaluating the most effective technical SEO tactics to employ.
We identify opportunities for improvement and zero in on challenges, which lets us create a step-by-step plan to enhance your website’s rankings. A strategic plan is developed by our search engine optimization professionals. Then we implement technical SEO best practices to begin making your site healthier and more appealing in the eyes of search engines.
Through tools like Google Analytics and Semrush, we monitor changes in your site’s visibility and re-direct our efforts based on what the data tells us. We don’t stick rigidly to tactics that aren’t working—even when that means re-thinking our plan from the ground up. There are thousands of websites that we’ve worked on over the 18 years we’ve been in business, and from those we’ve seen some great and terrible technical search engine optimization. We welcome the instances where an SEO tactic doesn’t work as we expect; those are the times that we learn the most.
DOM Boosted Organic Traffic 44%
A SaaS company came to us wanting to generate a steadier traffic rate, and the company was having a hard time enticing marketing-qualified people to request demonstrations of the company’s award-winning communication platform. DOM implemented technical SEO tactics that helped organic search become the website’s top source of traffic, which was accompanied by a 44% growth in organic traffic and 60% more demo requests.
- 44% SEO Traffic Increase
- 60% Growth in Demo Requests from SEO
- Organic Search Became #1 Traffic Source
Page Speed SEO Services
A core aspect of DOM’s technical SEO services is page speed optimization. Page speed refers to the amount of time it takes a website to load before a user or search engine can interact with it. Best practice page speed optimization makes for a better user experience and makes the site more visible to search engines.
Think about how you search for things online. If a site takes more than a few seconds to load, what do you do? Most people back out of the page and return to the search results to select another link. Those are potential clients backing out a site because it’s too slow.
And it’s worse than that. If your site loads slowly, Google will down rank it due to the poor user experience it provides. Page speed is a website health factor that Google considers as part of its Core Web Vitals. If you score poorly on this metric, you likely don’t rank highly on Google.
Our page speed technical SEO services get your site loading as quickly as possible.
To get your site running smoothly, DOM starts with a thorough site audit to detect issues affecting load times and user experience. We often then compress and minify code to improve speed and efficiency. This leads to better user retention, higher conversion rates, and improved SEO rankings. Our page speed service also includes ongoing monitoring and adjustments to maintain optimal performance. By prioritizing page speed, businesses can achieve significant advantages in search engine rankings and overall digital success.
Technical SEO for Mobile-Friendliness
With the majority of searches happening on mobile devices, having a responsive site isn’t just an option; it’s essential. A mobile-friendly design ensures that your site looks great and functions well on all devices, providing a seamless experience for users on the go.
Having a site that’s well-optimized for mobile also affects the desktop prominence of your site. Google has long given prevalence to mobile experience. In fact, sites that don’t provide a smooth mobile experience have seen the desktop version of their site fall in search rankings. Mobile-first is here whether we like it or not.
At Direct Online Marketing, our web developers implement the necessary technical SEO changes to make your site mobile-friendly.
What to Expect from Your Free Technical SEO Audit
At Direct Online Marketing, we provide a thorough, pressure-free, 7-step evaluation to see whether we’re a good fit for your business’s Technical SEO needs. Our free Technical SEO audit offers a detailed analysis of your current website performance and potential for growth. Our experts will deliver a customized audit to establish a foundation for scalable business growth.
Your Free Technical SEO Audit
When you request a free technical SEO audit from us, you can expect:
- A review of your website’s technical health
- Analysis of site speed, mobile-friendliness, and crawlability
- Actionable feedback on technical issues affecting your search performance
- A competitor analysis to evaluate your technical SEO standing against rivals
- Identification of growth opportunities in key technical SEO areas
Get started with your free Technical SEO audit today and discover how Direct Online Marketing can enhance your website’s performance and visibility.
SEO Clients Who Trust Us
Web Design & Marketing Services
“One of the key metrics for the site and marketing materials is lead generation, and we’ve definitely seen an increase in leads and new business coming in.”
Robert Stein
Executive Director, Entrepreneurial Excellence
International Marketing Achievements
“My company has been working with Direct Online Marketing for over 7 years. They have been instrumental in the growth of our eCommerce business into over 100 countries worldwide.”
Chad Remp
International & Ecommerce Sales ManagerSite Security (HTTPS) for Better SEO Rankings
Security is a top priority for both the user experience of a website and for how search engines interpret a website. Ensuring your site uses HTTPS encryption builds trust and improves your SEO ranking. It’s like adding a secure lock to your front door, making visitors feel safe and secure.
Hypertext Transfer Protocol Secure (HTTPS) is a communication protocol that safeguards the data that is passed between a person’s computer and your website. A combination of data encryption and authentication measures protect user data when HTTPS is in place.
User experience is greatly enhanced with HTTPS. Sites that still only have HTTP—the older, less protective protocol—often trigger a warning page to users who try to enter them. Most people head back to the search results and try another website when this happens. Plus, as with sites that aren’t mobile-friendly, sites that don’t have an HTTPS certificate are likely to be dinged in search results.
DOM’s technical search engine optimization services include getting your security certificates and authentication in order.
Structured Data Technical SEO
Structured data, also referred to as schema markup, helps search engines understand your content better. By using schema markup, you can underscore vital info like reviews, events, and products, which can then generate rich snippets in search results, increasing your site’s visibility.
Schema is essentially a way to label your content. You can signal to search engines that this is a blog post while that is a video.
The technical SEO experts at our digital marketing company have employed schema markup to great effect on hundreds of websites. Bring your website in line with structured data best practices: Engage DOM for technical search engine optimization on your site.
Technical SEO Services to Enhance Crawlability
Search engines use bots to crawl and index your site. Ensuring your site is easily crawlable means setting up an efficient XML sitemap, fixing broken links, and avoiding duplicate content. The aim is to provide a clear roadmap for search engines to follow.
A sitemap outlines the structure of a website’s pages. You can either create it yourself or hire Direct Online Marketing for this task. By placing the sitemap in the robots.txt file on your site, you can then submit it directly to search engines. This submission aids search engines in efficiently crawling and indexing your site, as they now have a detailed map of your website’s layout.
Further, by repairing broken links on your site, you help search engines enter each part of your site and see the connections between your site and the internet at large.
Tidying up any pages that contain highly similar text will also help them not compete with each other in search rankings. Or worse be down ranked as duplicate content.
DOM improves the crawlability of websites with technical SEO.
The Benefits of Partnering with DOM, a Semrush Certified Technical SEO Agency
Struggling with agencies that promise technical SEO improvements but don’t deliver? You’re not alone. Finding a dependable partner for your technical SEO needs can be challenging.
Direct Online Marketing stands out as a Semrush Certified Agency Partner, showcasing our proficiency in enhancing site health. This certification guarantees our ability to achieve excellent technical SEO outcomes.
Recognizing the skepticism around the SEO industry, we offer month-to-month contracts (not the industry-standard 6 to 18-month engagements that many companies insist upon). Our data-driven approach has helped clients expand their businesses to over 150 countries. Experience the difference a certified partner can make to your technical SEO.
Technical SEO Services FAQs
Technical SEO is the foundation of your website’s search engine optimization. In adjusting the infrastructure of your site, you can ensure search engines can crawl, index, and rank it efficiently. This includes everything from site speed and mobile-friendliness to secure connections and structured data.
It's the nitty-gritty. The stuff most people overlook. Website speed, mobile-friendliness, XML sitemaps, robots.txt, structured data, and a clean codebase. These aren't sexy terms, but they're the difference between a website that roars and one that sputters.
Search engines love speed. A slow website is like a car with a flat tire. It's frustrating for users and harmful for your rankings.
Mobile is king. Your website must look and function perfectly on smartphones. Period.
Search engines need to understand your website. Structured data is the roadmap you give them. Technical errors are like potholes. They disrupt the user experience and confuse search engines.
At Direct Online Marketing, we often advise and help clients implement technical SEO tracking through a custom-tailored Google Analytics 4 implementation. With the power of GA4, website owners can understand how people are getting to their business—across channels like organic, paid, and direct.
We also monitor SEO industry sites like Semrush that independently scrape data from the internet about site performance. Getting this third-party perspective enables DOM to get a sense for how visible our clients’ sites are on the internet generally.
DOM creates custom reports for each business we partner with. These reports focus on the SEO KPIs that matter to our client’s business. Then we track these over time to help you understand what value our technical SEO services are bringing. We also use this data to continually refine our SEO efforts.
Data-driven technical SEO is what DOM thrives on.
Think of technical SEO as a long-term investment that can significantly boost your online presence. It's not just about picking any company; choosing the right one is essential to achieving the best results. The first thing to look for in a technical SEO agency is experience.
How do you gauge their experience and expertise? One effective way is to review their case studies. Case studies showcase a technical SEO agency's past work and performance, giving you a clear idea of what they can achieve. It’s like getting a sneak peek into their playbook, allowing you to see their strengths and the results they've delivered for other clients.
Once you've done your homework and whittled down your list of candidate agencies, it's time to reach out. Have conversations with these shortlisted technical SEO companies to get a sense of their approach and suss out whether they align with your goals. Ask them specific questions about their strategies and how they plan to address your unique challenges.
Choosing the best technical SEO partner is about numbers and case studies. It is also, though, about finding a team you can trust and communicate with effectively. Technical SEO services work over a long-term partnership, and you want to ensure you're comfortable working with them.
Technical SEO is a crucial investment for your business's online success. By focusing on experience, reviewing case studies, and having open discussions with potential agencies, you can find a partner that aligns with your specific business needs, which will help you achieve substantial and lasting results.
We don't just fix problems. We build SEO foundations.
Lightning-fast Websites
We optimize images, minimize code, and leverage caching.
Mobile Perfection
Your site will look stunning and load instantly on any device.
Crystal Clear Sitemaps
We create detailed blueprints for search engines.
Robot Rules Mastered
We control search engine crawlers with precision.
Rich Snippets and Beyond
We help search engines understand your content deeper.
Code Cleanliness
We eliminate errors and improve website efficiency.