All ServicesWalmart Marketplace SEO Services
Make Walmart Work For You
Are you struggling to be seen in Walmart’s online store? You know you provide quality products. But do you worry that you just aren’t optimizing your product descriptions in an effective way?
If these concerns are pestering you, you’ve come to the right place.
Direct Online Marketing is adept at providing search engine optimization for Walmart Marketplace. DOM has helped numerous businesses increase their visibility and generate more sales.
Our internet marketing agency is composed of SEO experts who have years of experience improving search rankings using hard-won industry knowledge. They are certified by Semrush and have garnered dozens of 5-star ratings for their client work. If you’re a business looking to stand out from the crowd in Walmart’s online store, then you will benefit from our data-driven approach to SEO.
Partner with Direct Online Marketing and you’ll get an experienced, friendly, responsive team who will implement best practices of Walmart Marketplace optimization.
Get a Free Walmart Marketplace Audit
Schedule your free one-on-one Strategy Consultation!
Search Engine Optimization for Walmart Marketplace
Staying ahead of Walmart’s search algorithm requires consistent monitoring and updates to your product listings. The platform frequently updates how it ranks products. A strategy that worked last month might not be effective today.
To maintain visibility, Direct Online Marketing makes regular adjustments based on current trends, search behaviors, and Walmart’s shifting priorities (like emphasizing reviews or fulfillment methods) are key. Keeping your listings optimized with trending keywords and adapting to new algorithmic preferences are the key differences between top-ranking listings and those buried deep in the search results.
DOM’s SEO professionals treat optimization for Walmart Marketplace like the art and science that it is. Their years of experience give them intuition about what to try next to stay apace with continual changes; the meticulous data analytics that DOM tracks provide the numbers to evaluate experiments objectively.
Work with a Semrush Certified Agency Partner
Have you been burned by big promises and poor delivery from an SEO agency? Frustrated in the search for a transparent and competent partner to help you grow on Walmart Marketplace?
Direct Online Marketing is a Semrush Certified Agency Partner. This distinction recognizes our agency’s track record of driving organic growth for our clients. It’s more than just a feather in our cap. It’s a vote of confidence from a leading SEO industry institution that we know what it takes to get results in a dynamic field.
Our partnership with Semrush allows us to bring your business robust search ranking data, both about your efforts and those of your competitors. With such business intel in hand, DOM makes informed strategic decisions to get you to the top of the Walmart Marketplace.
SEO Clients Who Trust Us
SEO & PPC For Truck Parts Website
“DOM has been instrumental in the success of our website. Their personalized service is remarkable. Additionally, their experts have the knowledge of other industries and are able to help us determine what the best solutions are for our company and industry.”
Chad Remp
International & Ecommerce Sales Manager
Consistently Developing Our Expertise
“They are true subject matter experts and beyond organized. They put 110%+ into all of their work!”
Jamie McDowell
Demand Gen DirectorWalmart Marketplace Optimization Best Practices
Elevate Your Product Listings
The three most important things in real estate are location, location, and, well, you know. The same goes for selling in Walmart’s online store. If you’re below the fold when someone searches, your chances of a sale drop precipitously.
Optimizing your product listings for Walmart’s search engine makes a real difference in getting your items seen. And seen by the right shoppers. The best practices that DOM implements as part of our Walmart Marketplace SEO Services give your products a competitive edge.
Keyword Targeting
Success on Walmart comes from the fundamental understanding that its search engine prioritizes relevance. Direct Online Marketing focuses on matching the most relevant keywords to what shoppers actually type into the search bar when they’re shopping. Just packing a product listing with keywords isn’t effective. Sales come from selecting phrases that capture buying intent signals.
Quality Images
People want to see what they’re buying. Investing in high-resolution photos is critical just to be in the game on Walmart Marketplace. DOM advises its clients on the ideal file sizes and image quality—plus we optimize meta data that provides additional signals to the search algorithm about your products.
Buy Box
Getting one of your items in Walmart’s Buy Box is a boon to any business. It features your product in the best spot within search results. Winning this position involves a holistic approach. Simply offering the lowest price doesn’t guarantee Walmart sellers the buy box. Inventory levels, fulfillment options, and well-optimized listings are major factors. DOM’s SEO team builds your listings out with rich descriptions and relevant keywords.
Would We Work Well Together?
Choosing an agency to help your business is a big decision. We get that. We consider our partnerships carefully—after all it is only by being well-equipped to help our clients reach their goals that we can truly flourish as an internet marketing agency. So we only start engagements when we truly believe we’re a good fit.
Review our 7-step discovery process.
This process helps Direct Online Marketing understand your goals, your resources, and your unique value proposition as a company. The process also gives prospective clients a chance to get a sense for how we work at DOM.
Here are some of the prime benefits we feel we provide:
- Month-to-Month Contracts
- Full-Service Account Management
- Proactive Custom Strategic Planning
- Pricing Not Tethered To Ad Spend
- Exclusive Google Opportunities
- Data-Driven Reporting & Analysis
At DOM, we grow your online visibility, and we boost your bottom line. Since 2006 we’ve been helping clients grow confidently online. More qualified leads. More sales. With experience selling into 150+ countries.
Walmart Marketplace SEO Services FAQs
DOM finds that separating pricing for Walmart Marketplace optimization services from the amount that a company is spending on Walmart makes for better alignment of incentives. When the two are tied, one one half of the partnership usually gets the short end of the stick. A large spend on Walmart means more money goes to the agency, regardless of whether their performance merits it. On the other end, when spend is small, it is a challenge for an internet marketing agency to drive success. Thus severing ad spend from pricing better serves the interests of both parties.
Direct Online Marketing instead requests a flat management fee that is not connected to how much a client is spending in a marketing platform.
Direct Online Marketing has been performing search engine optimization since 2006. Walmart Marketplace is one of the many platforms where the internet marketing company has refined its expertise.
At the end of the day, many companies offer SEO for Walmart Marketplace. No one company is unique in that.
DOM does distinguish itself with its month-to-month agreements. We don’t require the half-year (to even year-and-a-half) contracts that are strangely common in the digital marketing industry. We think it’s best that we prove our worth to our clients every 30 days; that’s why we enter into commitments of just a single month at a time with our clients.
Businesses that work with Direct Online Marketing for Walmart SEO enjoy the flexibility that comes with no long-term contracts.
You’ve got to think like your target audience. What are their pain points? How does your product address them? You know the features of your products, but can you translate them into compelling benefits that make people actually click that buy button.
At DOM we find that tools like Google Keyword Planner, Semrush, or Ahrefs are a solid place to start in understanding user sentiment. These platforms help you see what terms are being searched the most across the internet. Then the tough work begins. You must refine your search to long-tail keywords that are highly relevant but less competitive. Looking at products that currently rank highly is a good idea, too. There may be phrases there to mine and vary for your own keywords.